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Strategic Website Design for beauty Industry Professionals.
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Desk with computer
Strategic website design specifically for

Hair Stylists &

Salon Owners

~ Now booking Custom & template website designs ~

Creating experience forward, easy to navigate and maintain designs that connect with your dream client and actually convert to bookings.

 my drink order

Matcha Latte

my Hobbies

Reading & Horses

My favorite place


I became a website designer through my love of being a salon studio owner. I knew having a website was important (thanks Britt Seva for being the first person to teach me anything about marketing) but it wasn't until a few months into having my website that I realized just how impactful it truly was.

For the first time ever I was booking exclusively dream clients, reaching a whole new audience that wasn't finding me on social media, and ranking on Google as a top salon in my area.

I started helping friends in the industry create and update websites for themselves, and before I knew it my career shifted to focus on website design specifically for the beauty industry.

These days my passion is strategizing websites for hair stylists & salon owners that showcase their brand experience and magnetize dream guests... all while getting you found on google. *wink*

Hey, I'm Laura

Hair Stylist & Website Guru
Laura nelson website designer
Laura Nelson Salon Website Developer Headshot
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The Power Method

Proven 5-step formula to attract and retain dream guests behind the chair.

New Guest Questionairre mockup

New Guest Questionnaire

A step-by-step guide w/ DFY Google Form to make building trust while booking dream guests a breeze.

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Style Smart Virtual Assistants

Okay this ones not free, but starting at $12/hr for help with guest communication is a something I had to share.

Free Resources

If you know me, you already know that gatekeeping isn't really my thing... So here are a few strategies and tools that completely changed my career and have already helped so many other stylists and owners like yourself. I hope they help you too!

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I hesitated for years about doing a website

that allowed my clients to book appointments, as SOO much can go wrong… Laura made a suggestion to have clients fill out a request form that needs my approval before the appointment is actually booked, that way I know my clients are booked in for the correct service & time frame. This suggestion was a perfect solution!

- Sarah

My sweet spot is diving deep into the

heart & soul of your brand

to transform it into an experience forward Wix Website that isn't just easy for your clients- it's also easy for you to maintain... even if you don't want to keep a website designer on retainer 24/7.

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Custom Website Design

Let's face it, your salon or beauty business is one-of-a-kind, with its distinct vibe, core values, and aesthetic that has your guests raving. However, no matter how exceptional your in-person experience is, a lackluster website means missing out on dream clients eager to book with you.


A custom website design, thoughtfully incorporating all facets of your brand, not only enhances bookings from existing visitors but also expands your reach to a new audiencethose searching for services like yours on Google rather than social media.


Curious about the experience of crafting a custom website?


Done For You Templates

If you're not quite ready to invest in a fully custom website, and you still want a beautiful, high converting website without having to do it yourself... You've come to the right place.

Pick out one of my existing website templates and I'll fully customize it for you! We'll start with a brand discovery call, I'll write all the copy, drop in your photos, and optimize your SEO. Your new website will be up and running in no time!

This page is under construction. Please view the current template and then book a discovery call.

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"We can confidently say that working with Laura was a game-changer for us"
Template $97
+3 coaching calls $297

DIY Template & 1:1 Coaching

If you feel pretty techy and like you really want to give it a go yourself, I've got you covered with website templates & coaching calls! Every template include trainings on branding, writing brand copy, how to customize the template, and optimize SEO making it easy to DIY. Plus optional access to coaching calls for more direct support!


If you're someone who loves Canva, is good at clicking around and figuring stuff out, and happily turns to the help center and youtube for support... You've got what it takes to customize your own template!

Current Template:

More templates are in the works!

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Working with Laura was very easy & fun! 

She understood what I was looking for in a website & made the technical tweaks needed in order to bring that vision to life. All of my existing clients loved the vibe & aesthetic of the website and said it was super easy to navigate and eventually book their appointments. My new guests love it as well for the same reasons and say it’s a much simpler, to the point website than others they’ve visited, which is EXACTLY what I was hoping for!

Sarah P.

Dirty Blonde Salon, NH

Laura's template made the entire process a breeze. The resources provided were incredibly user-friendly, guiding us step by step through the customization of our site with our branding and logos. The simplicity of the template didn't compromise on style or functionality—it struck the perfect balance. The template not only met but exceeded our expectations, giving our micro salon's online presence a fresh and modern look.


Chair & Beyond, TX

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